Digital experience drivers.
Digital Experience Platforms including Sitecore depend on forward thinking. That’s why creating a blueprint or roadmap is the most critical artefact to deliver the return on investment that your organization is hoping for. There are so many elements that go into building your DXP program – here are just some that I thought of. I reckon they range from the Technical, to the Human, the Approach, Testing and Foundation elements. The equation is simple – the more of them you incorporate - the better your DXP will become.
Now, all these elements would be quite a lot to go through in just one post. So I’ve chosen just 4 that I believe are important to delivering accelerated value:
Human centred design
Engagement
Platforms
Experimentation
Human Centred Design
Human centred design or HCD is critical to developing better, more inclusive services. It basically puts the user in the centre of the design process, and uses tools like journey mapping, personas and various research methodologies to work out how to enhance the user experience. Understanding common frustrations among users is the first important step.
Engagement
Start by aligning your organization’s strategic and marketing objectives to digital interaction goals and the Engagement Value Scale. According to Econsultancy’s 2018 Optimization Report, this is a defining characteristic of businesses with high-performing DX teams. Interestingly, there are some strong correlations between digital government progress - and citizen’s perceptions of effectiveness. Engagement scoring can be a great qualitative measure - and probably one of the most important focus area. Basically, higher scores usually mean happier users.
Platforms
Full disclosure – I’ve used XP for so long - and I still love it. I wanted to give a shoutout to Rodrigo Peplau for creating a video called CDP & Personalize for Sitecore XP fanatics. Basically helping those of us - that are into strategy and personalisation - navigate the new terminology of 2022.
There are quite a lot of Government customers on XP (for obvious reasons). But the new Sitecore platforms are now generating a lot of interest - we’re already participating in a number of POCs for one thing. Especially as they potentially move towards IRAP certification.
Whatever your mix of elements - it’s a great idea to incorporate as many as possible. It means you will be able to focus on getting the most out of your digital experience platform and delivering measurable uplift in visitor experience.