How you can still use cookies as part of your tracking plan.

With restrictions tightening on the use of cookies as the main way of known person marketing - it’s interesting to consider the role of platforms such as Sitecore CDP/Personalize and a shift to first party data as the got to build that elusive single view of the customer.

The cookie was used for years as a way to collect first and third party data about visitor behaviour. There were various methods, however they would generally remain in the browser until the owner cleared them. Recent changes in user preferences and regulations have started to transform the way cookies are used and the dat they contain. Many users block cookies or opt out - often due to privacy concerns.

There are so many reasons to consider implementing Sitecore CDP/Personalize - especially for it’s cross channel capabilities.

Moreover, embracing first party data is better from a privacy perspective, and even better the visitor actually gets something in return through hyper-personalised experiences and richer profiling. As a data storage platform you can connect data across sources, then serve targeted experiences to almost any channel or touchpoint. Marketers can leverage user profiles for segmentation and targeting, decision models and personalisation in near real time.