Why Sitecore composable is the future…or is it?

It’s a whole new composable world - and that’s incredibly awesome. But what about all that time some of us have invested building and working with older XP implementations? Of course the majority of Sitecore users are probably still on XM or XP builds, and may well be for some time. Some even stay that XP is to remain the centrepiece in the Sitecore eco-system - basically the figurehead product. And while many will differ from this opinion the fact is there is still so much work to be done in the monolithic space.

I still love Sitecore XP - there I said it… Yet there are so many reasons to embrace composable offerings and SaaS technology: not the least of these reasons is speed, scalability, security, ease of deployments and so much less to worry about in terms of upgrades.

It’s so interesting to think about how locked in we were on XP/XM to Sitecore entities. I mean the personalisation, testing, and optimisation tactics implemented were generally only able to be used on the Sitecore property. But with Sitecore CDP for example, it opens up all channels, and basically any site in out eco-system. Sitecore CDP is about consolidating all your different data points you have across channels, and taking the relevant information you need, when you want to engage with customer segments across channels. And understand how they react with your entities.

That’s where personalisation and testing comes in. It enables you to optimise every experience across every channels. It’s not about just web only.  We can get agnostic about the end channel, and be in the moment – based on the data available and serving the most relevant content or next best action.

Then there’s XM cloud, which is basically the culmination of 20 years of development, Saas first, and focussed on speed of delivery. It’s all such a massive evolution, and makes me consider the lifecycles of the digital products we create and how we might be able to future proof them with the flexibility and power these new products provide. In the end it’s about readiness to deliver those customer experiences across channels and adopt new and more creative approaches to strategy. The options are virtually endless.